In this episode of ‘AI for Helpers and Changemakers’, host Sharon Tewksbury-Bloom engages in a deep conversation with Amy Auble, a sustainability-focused business owner. They discuss the role of AI in enhancing marketing efforts and maintaining sustainable practices. Amy shares insights from her experience with two businesses – Jelt, a recycled plastic belt company, and Alpine Start Media, a marketing firm for sustainable brands. She emphasizes the benefits of using AI as a tool for customer research, personalization, video content creation, and operational efficiency. Throughout the episode, Sharon and Amy delve into the ethical considerations and practical applications of AI in small businesses, particularly those committed to sustainable practices.
Mentioned in this Episode:
- Jelt Belts
- Alpine Start Media
- Bloom Facilitation
- Amy’s Podcast: The Sustainable Business Spotlight
- Certified B Corporations
- AI Being Used to Prevent Deforestation
00:00 Introduction to AI and ChatGPT
00:44 Meet Your Host: Sharon Tewksbury Bloom
01:05 Interview with Amy: Sustainable Business Ventures
02:03 The Journey of Jelt: From Purchase to Operations
02:11 Marketing for Sustainable Brands
08:04 Using AI in Business Operations
12:50 Exploring AI Tools for Marketing
17:34 AI and Personalization in Customer Experience
19:08 Addressing Bias and Sustainability in AI
32:43 AI in Conservation and Historical Preservation
37:44 Sustainability and AI: Challenges and Solutions
42:50 Conclusion and Contact Information