Podcast Episode: Balancing Technology and Human Touch in Business

Kinsey Streib Final

[00:00:00] Brian AI: Are you not sure how to feel about the way AI is suddenly everywhere? AI for Helpers and Changemakers is a show for people who want to do good work and help other people. Whether you’re already using AI tools and loving it, or you are pretty sure that ChatGPT is the first sign of our downfall, we want you to listen in and learn with us.

[00:00:26] Your host on this journey is Sharon Tewksbury Bloom. For 20 years, she’s worked with helpers and changemakers. She believes that we’re about to see the biggest changes in our work lives since the Internet went mainstream. We’re in this together. Join us as Sharon interviews people in different helping professions, navigate what these new technologies are doing to and for their work. 

[00:00:48] Sharon: I’m your host, Sharon Tewksbury-Bloom. And I’m so excited that you’re listening in. Today’s guest is Kinsey Streib. 

[00:00:55] I discovered Kinsey through her podcast, authentic AI for entrepreneurs. And I was a guest on her show. Without further ado. Here’s my interview with Kinsey. 

[00:01:04] And Kinsey, can you tell us a little bit about what you do and how it relates to ai

[00:01:10] Kinsey: yes, I would love to thank you so much for inviting me to be a guest. I’m so excited to be here as well. And hello friends. my name is Kinsey and I’ve been an entrepreneur for five plus. Years now, I am host of two podcasts, which I know is crazy. And I’ve also created lots of courses. I’ve worked with lots of different clients over the years, with my business feel good social that I’ve had for five years.

[00:01:34] I help down to earth entrepreneurs just show up online in a way that feels authentic to you without wasting your time or losing your mind. that’s kind of my little elevator spiel, you know? but. About a year ago now, I can’t believe it’s been a year already. I started learning about AI technology and at first, I’ll be honest, I was a little bit of a curmudgeon about AI tools.

[00:02:00] I was like, isn’t the internet fake enough already? You know, what is. Is going to do to our creativity, to our critical thinking skills and all that jazz, all the worries, you know,, our robot’s gonna take over the world. You know, I was like a little bit spiraling out there when I first started hearing about all these AI tools that started popping up everywhere. but I had one of those epiphany moments where I realized the best thing I can do is. Face AI tools and figure out how we can use them in a way that works for us in a way that still feels authentic to our brands, that feels approachable and not overwhelming and all of those things.

[00:02:39] So I actually created a sister brand that I calling authentic ai, and that’s. The name of my podcast as well, authentic AI for Entrepreneurs, and basically I’m just kind of getting curious about AI tools and how we can use them in our business online, just in that way that I just said, you know, without wasting our time, without sacrificing our values or authenticity.

[00:03:04] And also just like. Practical tips for using it without feeling like all of a sudden you have to become an AI expert and just like allow AI to totally take over your business and all that stuff.

[00:03:16] Sharon: Awesome. Yeah, and that’s why I wanted to have you on because I think that in the marketing space, you’ve really led with your values and led with this idea of how can you still be authentic while using ai? And I think that’s gonna be important to a lot of our listeners. So that’s why I wanted to have you know, your perspective on it as well as the fact that.

[00:03:35] You know, you were someone that I found early on when I was trying to learn more about ai and I found your podcast because I searched for AI in the podcast, player that I use, and yours was one of the first to pop up. So I. I was really impressed with the fact that you were out there and, and I remember laughing actually because you were talking about how you had started as a curmudgeon and you were, you know, maybe a little bit behind or you felt like you were behind on learning about this.

[00:04:06] And I thought, oh my gosh, does that mean that I’m like really behind? Because I just found your podcast, you’re obviously been doing it long enough that you managed to rise to the top of the search engine in podcasting. But as we’ve both discovered, as we’ve stayed in touch you can move pretty quickly in this space of going from knowing nothing about AI and not using it at all to suddenly going into using lots of different tools and finding out a.

[00:04:35] Ton of things you never thought you would know about this new tech. It’s a rabbit hole that you can quickly go down and suddenly people are asking you all the questions about AI and you’re like, wait a second, how did I become the expert? I wasn’t even trying to become an AI expert.

[00:04:50] So that’s definitely been my experience. And I imagine it’s, it’s been something that you’ve experienced as well.

[00:04:56] Kinsey: Oh yeah, totally and for sure. I’m so glad that you brought that up because. It is funny how fast moving and fast changing AI technology is and there’s so much to learn and all these different things and, and all these different things that you can do with it it can feel a little overwhelming when you’re from the outside looking in.

[00:05:15] And I think one of the scariest things is just getting started, learning about it, dipping your toes into the world, kind of figuring out how can I use these tools in the best way for me? But like you said once you kind of just start dipping your toes in there most of these tools are super straightforward and simple to use.

[00:05:34] They’re super helpful. Yes, you can do so many things with them, but you don’t have to, you know, you get to pick and choose how to use these tools in the best way for you and Yeah, and exactly. You could all of a sudden become an AI X. Expert and you’re like, wait a second. I don’t know if I really know that much, but, but that’s kind of the cool part of it too, right?

[00:05:55] Is because this is new-ish technology. We’re on the verge of something huge that is happening to our culture and our, our society. And it’s really fun to kind of be able to be involved in conversations and watch how this is unfolding in our world, right? 

[00:06:12] Sharon: This time really reminds me a lot of an early time in my career because in 2007 I started a job at a local government office. I was working for Arlington County Government right outside Washington DC, and that was the timeframe in which Facebook started introducing pages.

[00:06:35] It feels like a long, long time ago. but I remember it was the first time that organizations could have their own Facebook account and they could post on behalf of the organization. I was doing marketing for this, program within the government that was trying to recruit volunteers.

[00:06:54] We were trying to stay on top of all the latest ways to reach people, including, hey, maybe we should create a Facebook page. And being the youngest person in the office and the only one who actually had been on Facebook for any length of time, I was one of those early adopters who had my account since you had to have a college, email address.

[00:07:15] And so suddenly, even though I was the newest person in the organization, I was very young. I was in my early twenties. Everyone turned to me and was like, can you figure out this Facebook thing? Can you make our account and manage it? And at the time it was exciting and it was fun. It was like, wow, I get to decide on how to handle this whole branch of marketing.

[00:07:42] Just by default of the fact that I’m the only one with a Facebook account, and so I quickly became the Facebook expert. I got asked to speak to other groups about how to do Facebook marketing and you know, it felt very similar to how it feels now, where it was like in less than six months I had gone from.

[00:08:02] Being brand new in this job, brand new in this industry, not knowing much about marketing, much less Facebook marketing to suddenly I was the expert that everybody was asking questions of and not necessarily that I should have been, just to be clear, like I was decent. You know, I did know some things. I knew more than what most people just by playing around with it.

[00:08:23] but I wasn’t, you know, I didn’t have a strong background or formal training or anything in it, and. I’m curious, since you have expertise in what it means to really build a strong brand, to speak authentically in your brand’s voice. Like what is it that people should know about , being authentic to their brand and their brand voice, while also starting to explore this new technology, not just like.

[00:08:52] Like how I experienced, just give your brand voice away to the youngest intern because they’re the ones that know how to use the technology.

[00:09:00] Kinsey: Oh, we could go off about brand voice, girl. 

[00:09:02] But when it comes to using AI tools authentically, there’s a few things that we definitely need to think about. Firstly, be the gatekeepers for our brands. Make sure that you are always having some sort of human touch with these AI tools. They’re not going to run the whole show and they shouldn’t. You are the person who needs to use these tools in a way that aligns with you. You are the person who needs to look at the responses that it’s dishing up for you, and making sure that it aligns with

[00:09:32] you and your brand, right? And also, I think that some of the best ways you can do that is to bring your own ideas, thoughts, opinions, expertise to these tools, and use them as a tool, right? Don’t go to this and expect it to have all of the answers with like, chat, GPT, for example, If you can bring your own thoughts, opinions, ideas, expertise to Chad, GPT and use it as a sounding board, have it help you with the ideation or just organize your brain dump of ideas, that is really how you’ll get the most unique responses out of it and the responses that make the most sense for your brand.

[00:10:10] you do client work and you work with people on their brands and marketing? Correct. Mm-Hmm.

[00:10:17] Track 1: I’m curious how you’re introducing the fact that you’re still working with clients on their brand and their marketing, but I know that you’re in the background using AI to assist you in your work as your

[00:10:30] working on your client’s brand and marketing. So have you had those conversations with clients about your use of ai? Obviously you’re very transparent about that publicly, so they, they probably already know, but you know, kind of how does that conversation go?

[00:10:45] Kinsey: Yeah, definitely. Ooh, I love this question and I haven’t been asked it yet. so I, for sure. I think that firstly, when it comes to using AI tools and in conjunction with your client work and the work that you’re doing for other people, I. Firstly, if you have any hesitations about it, there’s definitely like a mindset shift that you need to make yourself before you go to your clients and you tell them, Hey, I am gonna use this stuff.

[00:11:11] You know, you need to be confident in your capability of using it. You need to be confident in. How you want to be transparent about it. And I would also suggest just sitting with yourself and, and thinking through, how you want to present this to your clients. You know how you want to explain the work that you’re doing with these tools and also prep yourself for any questions that they might have because they probably will have questions and that’s totally cool.

[00:11:37] And I find it’s always really helpful to just like think about that beforehand and kind of be thoughtful in the answers. Have some answers prepared in order to discuss that with your clients When it comes to how I kind of have brought this around to my clients and conversation, most of my clients have already been, Understanding that I am most likely going to be using AI tools because I have my authentic AI brand and I’m open about it And because of the way that I have talked about AI technology, they already understand my viewpoint on it, how I do use it authentically And so there hasn’t had to be a lot of explanation just because my one-to-one clients have already understood that.

[00:12:19] But I do think that it’s important to think about how are you using these tools and how can I explain this to my client in a way that will make sense to them? How can I be confident in the fact that I am still valuable and these tools are actually going to help me give you more value than replace what I’m doing or be a cop out?

[00:12:37] Right? I think that it’s about the way that you present. These AI tools and how you’re using them to your clients, right? So I always make sure they know that, you know, I am going to be using these tools to help us generate ideas, to help us organize thoughts, to help pull out like the specific parts of our, discussion, our strategy call so that I can remember them and organize them. but I’m making sure that I’m telling them that I’m using these in an authentic way that’s going to stay true to who they are and their brand and their voice. However, I use this. Their ideas and I’m gonna be the gatekeeper for their brand as well. Right. And then, you know, after explaining all of that, I make sure that I do get their permission to use these tools, right.

[00:13:20] Every client before I start working with them. Even if it’s like, you know, I’ve been throwing the transcripts. Of my client meetings into chat GBT, just to have it analyzed, to have it help me outline things and remember even pull direct quotes from my clients, you know, for writing emails or whatever it is. And even if I’m just Having it analyze a transcript, I’ll ask my clients if that’s okay. because of the way that I work with AI tools, I have not had any clients come back and be like, Hey, this doesn’t sound like me. Hey, this was written by ai, which is funny because I’ve actually had conversations on my podcast with other, social media managers who she one, one woman who I’m thinking of, she actually said, one of my clients called me out because she thought that something I wrote was written by ai. By ai, and it wasn’t. And I was like, oh no. You know? so, you know, there’s just like. Different things, but I think when it comes to using AI technology with, in your business and with client work, there’s no shame in it. I think it’s gonna become new normal.

[00:14:23] I think it’s actually something that you could be proud of and present to your clients in a way that totally makes sense to them. And as long as you’re getting their permission, you’re sharing exactly what you’re going to be putting into these AI tools and how you’re using the AI tools. Like I haven’t had any pushback from any clients so far.

[00:14:40] Sharon: Yeah, I think that that is the part that is really being navigated right now is how do we disclose, how do we ask permission? How and when and in what context? You know? I know that you’ve been exploring these issues on your podcast about copyright and should there be a disclosure? Like should there be somewhere on your website that’s like, this is how we disclose which things had the assistance from AI or you know, any of that.

[00:15:10] and I think all of that. Makes sense, like in the big picture of, oh yeah, you should let people know if you’re using ai or you should ask their permission. I think that it’s, it’s hard sometimes to see how does that get integrated into our normal you know, communication and relationship building that you’re doing with the client.

[00:15:28] So I think that you’re so intentional and transparent about it that it’s, it’s probably helping you with that because most clients who are coming to you, if not all, luckily can already have that knowledge coming in and anticipate that rather than someone who maybe doesn’t talk about AI publicly at all.

[00:15:48] Kinsey: And then all of a sudden it’s like, when do I introduce this into the conversation? I could see that being more awkward or just not sure, like how that fits in. Totally. I feel like it really depends on like how important the tools you’re using are to your own workflow and the work that you’re doing for a potential client, right? so it’s like, if. AI tools are a huge part of this package that I do and add to my ability to charge what I charge or whatever, then that’s definitely something I would introduce in the discovery call.

[00:16:22] and especially too if you’re using a tool, an AI tool, and you are inputting, Information into it that might be an issue with like, privacy of the client or anything like that. Like that’s definitely something that you need to, I say disclose and if it is going to be a deal breaker for you or your client when it comes to the

[00:16:42] package then like definitely upfront is probably a good idea. ’cause you don’t wanna waste all both of your times if like they’re not comfortable with it. Right. but you know, if it’s like a tool that’s very minimal that you mostly use for your own work on the back end of your business and stuff, like, I don’t think that that’s necessary to disclose immediately and or if it’s something where you can give your client the option. Like, is it okay if I use an AI tool because of this, this, this reason? If you’re not comfortable with it, that’s okay, but we might have to extend the timeline or whatever it is. Is that making

[00:17:15] Sharon: Yeah, and I think that it, this is where I think there’s a huge opportunity for organizations and businesses who already, are open source or are public or able to share their information more freely. I have had a couple of conversations with either scientists, engineers, and also people that work in publicly traded companies

[00:17:37] and in those cases they have a lot more that they have to be aware of in terms of trade secrets or, you know, things that are still in development and they wanna be very careful about how that information could be leaked publicly. And so I think that it’s interesting because people in nonprofits or local government, or even small business where it’s not as protective of just the information that they’re developing with their brand.

[00:18:08] I think that there’s a lot of opportunity for them to use these tools without as many risks, but I think that they’re hearing in the news a lot about potential risks, but the risks tend to be bigger for the big companies and for the publicly traded companies. a lot of what we’re hearing about in terms of

[00:18:29] beware, this is gonna destroy your brand, or you’re gonna give away your brand because it’s all going into the cloud and the open source. I don’t think that’s actually as relevant to a lot of the people that we serve and that we work with. And I’m concern that people might get the wrong idea because they only hear what’s making it into the mainstream media, which is true for who they’re talking to,

[00:18:55] it’s just not as relevant for the people that we’re working with.

[00:18:59] Kinsey: Yeah, the, conversation I had with the copyright lawyer was really interesting because you know, this is all unfolding as we are speaking right now, and so things can change from minute to minute and all the different stuff, but exactly like there’s always a choice of what is important for you to, you know.follow up with your copyright protection, I wouldn’t go to court for someone who might have stolen my Instagram copy or something like that, versus if someone completely copies one of my courses and all that content, then that’s something that I’m making money off of and it might be worth it to pursue in a legal way 

[00:19:42] We get caught up on these things that are happening to these major companies in the news And, We forget to bring it home to us and what actually is the logical solution for us as small business owners?

[00:19:55] Sharon: Yeah, and it, it brings me back, you know, I mentioned becoming a Facebook expert in my first kind of big girl job, if you will. And there was actually this kind of fascinating kerfuffle that happened. so I was working for a local government, and local government of course, wants to be responsive to their citizens.

[00:20:16] and the citizens can show up and complain at a city council meeting. But what was quickly happening was the local Facebook savvy. residents, were realizing that they could get the local government’s attention through Facebook, and so one person posted and they used the new tagging feature to tag the new government page and call them out for something.

[00:20:45] This had never been done before. This was the first instance of that ever happening, and the public information officer for the local government. Didn’t even know that was possible. And so they were very confused as to like, how is this person hijacking our page? ’cause it showed up in their timeline and it looked as if it was their content somehow.

[00:21:08] And so it was. First of all, confusing there. There ended up being this high level meeting between the attorney for the local government, the public information officer, the county manager, all of this stuff, all over one Facebook post because it was so new and it was such a revolutionary way for a citizen to interact with the government that it just got everybody panicked and freaking out.

[00:21:38] So. I haven’t seen the exact equivalent as we’ve explored these AI tools, but I’m sure that all of these tools, have ways in which people are using them in novel and interesting, and sometimes in ways that might, freak people out or, Bring in these murky situations where you’re like, I don’t know, is that copyright infringement or is that not copyright infringement?

[00:22:04] So it’s just bringing all these questions and all these interesting situations up in a way that we haven’t seen before.

[00:22:11] Kinsey: I know it’s. It’s so interesting to me,after talking to the copyright lawyer, and I was seeing that it’s going this way as far as patents as well, like this is still unfolding, decisions have not been made. This could change guys, but She was saying that, you can’t just have chat EBT, write a novel for you and throw it up on Amazon and like have copyright protection over that.

[00:22:34] Like, that’s kind of becoming apparent at this point, even though lots of people have been doing that since like these tools have become more mainstream. so you can’t copyright. Something that ai, AI has fully generated, you know what I mean? You also can’t get a patent for an idea that an invention, that chat, GBT is just fully invented itself, right?

[00:23:00] Like AI does not have copyright protection, but. It is looking like as long as you can prove that the ideas are your own and that you are using AI tools as an assistant, but the majority of the content that you’re created, the, the majority of the ideas that you are generating are your own, then you still will be able to have like copyright protection.

[00:23:24] And that’s again why I always encourage people to bring their own ideas to cha GBT. You know, start with your brand. Tell it who your brand is, tell it what you care about, your opinions. Your thoughts, your ideas, tell it who you’re speaking to, your audience. that’s like how you’ll be using AI as a tool to help you along in your own process that you would’ve already been doing anyway. You’re just getting there faster because you don’t have, You know, creator’s block, just like where you wanna just bang your head against the keyboard all day, you know, Chad g BT can help you, break through things like that.

[00:24:00] It can help you generate the copy that is just like mundane. That would take you weeks and weeks and weeks, you know, ’cause you just don’t wanna do it. 

[00:24:07] Sharon: Absolutely. I have two related thoughts on that. One. I think a great example of what you’re saying is recently I saw a local nonprofit who was using chat GPT to try to come up with a name for their new knitting support group, not support for people who are knitting. Just to be clear, it was a support group for, people 

[00:24:29] Who had been victims of crime, but they were going to be knitting and crocheting while getting support, which I think is a great idea. so they had asked Chachi PT to come up with a name for this group. Well, I don’t know what their prompt was, but I’m guessing it was something like, what is a great name for a knitting support group?

[00:24:49] And it gave them, you know, what you would think of as sort of the generic name, which was like knit wits and. You know, they were like, okay, I mean, it understands the question, but it’s really not what we’re looking for. And so they were kind of feeling like they had had an AI fail and were a little frustrated.

[00:25:11] And so I went into my own chat, GPT, and I went to their website and I pulled their mission statement and I pulled a little information about them and I gave a little context and I said, Hey, Chad, GBT, here’s the deal. Here’s what’s going on. Here’s a little bit about this organization. This is why they’re doing this.

[00:25:27] Can you please gimme 10 names for this support group? And not only did it come up with some really fun, creative names, but it gave the explanation as to why it came up with those names. 

[00:25:37] And so I was able to report that back to the nonprofit and they’re like, oh, wow. Like this is actually really cool and really helpful. So, so yeah, a lot of times it, it is. Understanding how to bring your own brand, your own story, your own. This is who we are. Introduce yourself to the tool, if you will, and ask it to be your assistant with that extra context instead of just coming with the basic question.

[00:26:04] Kinsey: Totally. I love that example so much. And it’s just, it, it’s, I think you know what it is that I’m realizing lately, it’s like adjusting our expectations. I think that people hear AI tools, AI technology. And then, you know, of course everyone’s like, oh my gosh, it can write a blog post for you. It can do all this different stuff for you. And they’re like, okay, this is this magic thing that is just going to do the work for me. But I think what, how we can use it in the best way and get the best results is just. Like you said, using it as an assistant to help us get there. It’s not like something that we’re going to, okay, you do this for me?

[00:26:43] No, it’s like, help me with this. Let me train you on this. Let me like go back and forth with you on this and, and that’s the best way to use it. 

[00:26:53] Sharon: Yeah, and we’ve been trained poorly by things like Alexa or Google, where it’s like you just ask a question and it answers you rightly or wrongly. And that’s definitely not the best way to use these new tools. I do wanna pause and say that related to what we were just talking about, you created a really great course finding your brand voice with Chacha BT, I think it

[00:27:16] dovetails nicely with what we were saying because I had a chance to go through it because when I had my podcast interview with you, you were saying how, you know if you can tell Chat cheap tea, this is my brand voice, then you’ll get so much better results. And I’m thinking, but I don’t know if I know my brand voice, like I struggle to find my voice.

[00:27:38] That’s a huge issue. And luckily, you being an expert on branding and marketing, like you were able to use that expertise to be able to figure out, okay, how do we use this tool to help people who might not realize what their brand voice is or might not understand what language to use to describe it.

[00:28:00] And so I use the method in your course in which you suggested, okay, find, you know, multiple pieces of content that you’ve already written that you’re like, yes, this content is doing what I want it to do, it sounds like me. You know, I’ve, I’ve been writing content for probably seven years as a business owner.

[00:28:18] Most of those seven years, I don’t feel great about what I write. You know, like every so often I’m like, ah, I nailed it this time. But a lot of the time I’m just like, okay, I just gotta get something out there. But I went back and over seven years, I have at least five things that I’ve written that I’m like, yes, if I could just write like that all the time, I would feel like that is very much me and my brand voice.

[00:28:42] And so. I followed your guide and I was able to put those samples into chat GPT, and using the prompts that you had in there, it allowed me to ask Chat GPT to analyze those samples and figure out what my brand voice was, and then I could bring that back to the tool and say, all right, I’m back. I now know what my brand voice is, and this is how I want you to write for me.

[00:29:07] So I love that as an example of. Bringing your unique skillset and expertise to the tool, and also to being able to serve others in figuring out how to use this tool more effectively.

[00:29:22] Kinsey: I’m so glad that you were part of the course and that you saw the amazing results Like I have been doing brand voice work for years, you know, and so obviously when I first started using Chachi BTI was like. Duh. Like in my head I’m like, oh, of course.

[00:29:40] Like I gotta tell it about my brand. I gotta like have it analyze my brand voice. Like this is super important to me and I know how to do it, and like how to prompt chat GPT to have it, analyze my voice and ask it all the things. but something that I have been hearing from students a lot is that they have found the course to be super helpful because it does help them to end up getting better responses from Chachi, Beki that makes more sense for their brand and or write copy that sounds very like way closer to their brand voice than they would’ve if they hadn’t trained it on the brand voice stuff. But also it’s really fun for them to learn more about their brand. Like that was one of the parts that I was geeking out the most about when I was creating the course is like, oh yes, chat GBTI am. I do have dry wit. yes, I do use quirky turns of phrase, you know, like different things that chat g BT was telling me about my brand voice. And also, so like I got to learn more about my brand, my personality, how I show up. I got to see how my brand voice aligns with feel good socials values, which I think was just super fun. Chat. GPD was pointing that out to me as I was having it analyze my brand voice Now I have the language and understanding to use with Chachi PT moving forward because yes, it is trained on my brand voice, but it’s not always gonna give me the best stuff still, right? But I know my brand voice through chat GT’s analysis. I’m able to go back in and like kind of look at the copy it gives me and be like, okay, yes, this does sound like me, or this doesn’t sound like me. Ask it for tweaks here and there because I understand my brand voice better.

[00:31:27] Girl, I could geek out about that all day.

[00:31:29] Sharon: I mean one of the thoughts that came to my mind that got me started in this whole mess was this idea that we’re running out of time to figure out what it means to be human. And I just wanna explore that in like every sector. ’cause I feel like until we know what makes us human and like what our unique humanness is for.

[00:31:50] You know, our brand for teaching for, I, I’ve speak, spoken to someone who’s a registered dietician. It’s like, what is that human touch? Till we really understand the human touch, we don’t understand what we might lose by just automating this or, you know, delegating it to tech. So I think hopefully as we explore this collaborative approach to using ai.

[00:32:17] It’ll help us better appreciate our unique humanness so that we can figure out where do we put that high touch human experience and which are the aspects that we can delegate or collaborate with tech for.

[00:32:33] Kinsey: Totally lady. I cannot wait to listen to all your other interviews too, ’cause I’m just so intrigued by that topic too. But I love how you said that like we’re running out of time. To understand what it means to be human and how to really capture our human essence. I don’t know if we’re running out of time, but I think that it’s important and yeah, if like we don’t bring these conversations to. The culture as it is right now. That’s kind of what another reason that I started authentic AI was not just to learn how to use it, you know, in an easy way, but also to like encourage my people to have conversations moving forward because we are shaping the future of AI right now. And yeah, I am worried about our young people.

[00:33:17] If we don’t, you know, figure out for ourselves right now as the adults of our culture, like how we want to talk about it, teach it to them, the boundaries we want to set. if we don’t make being human an important part of our culture right now as AI technology is really coming up, then that is a future that I’m a little bit nervous about and that we’re running out of time for.

[00:33:39] Right? it really is important to get curious about who you are as a human and like what you bring to the table. And it’s exactly what you said, experience it’s stories. That is one of my favorite tips to share with people who are looking to, you know, create content with AI tools authentically is I always remind them that. Chat, GBT cannot know your lived experience. It does not know the stories that you have, the story bank that you have in your head. And stories are so, so important for our culture to share in your content as a business. And just to share in general, like with the people who you love. You know, we learn lessons from stories.

[00:34:23] They’re super compelling, they’re persuasive, they help to solidify ideas. and so we really need to make. Human is an important part of our culture and also like storytelling and lived experience for sure.

[00:34:36] Sharon: I think my experience diving into AI has made me more like, it’s compelling me to get back to art and to get back to storytelling and to figure out, those really unique qualities and experiences that make life a lot richer. you know, you can write a generic blog post anytime, but, but let’s go out and live a little so you have something interesting to write and, you know, figure out some more ways to explore your own curiosity, your own creativity.

[00:35:10] So I hope that that’s, you know, I think there’s phases as people enter it. There’s like a phase of being overwhelmed. There’s a phase of like. Using it to write a meal plan or like something, you know, fairly entry level. And then you start really realizing just how many different ways you can be experimental and creative with this.

[00:35:33] And hopefully it opens up even more curiosity and creativity.

[00:35:37] Kinsey: Oh man, I, I feel you with that too. I’ve started Watercoloring more often, and so I’ve just like to get myself away from the fricking computer. I’m like all day, every day on my computer. I’m like, I’m just craving something that’s like tangible and real life, right? But I think that that is so important.

[00:35:53] It’s something that I definitely love to bring up on pretty much every podcast I’m on to because especially the nature of my audience. I’m usually speaking to entrepreneurs. We tend to be ambitious people by nature, you know? And I think when you start using AI tools and then you start to see the potential and you’re like, oh my gosh, I couldn’t do so much more, so much more quickly.

[00:36:16] This opens up room in my life to do more. And I’m always like, guys, I know it’s tempting. And like, yes you can. But also remember to find that wiggle room behind the scenes to actually enjoy your life. ’cause that’s usually what we crave. That’s usually what we’re, we’re struggling with anyway, without these AI tools.

[00:36:34] And now we have these tools that can actually help us do that, and so we need to allow them to help us do that too.

[00:36:41] Sharon: Yeah, that’s such a great point. I actually did a presentation back in the day called How to Hire Your First Assistant, and I was talking about a human assistant. But I think that those concepts in that training would still be so relevant for when you start using AI in your business because what I was pointing out to people then was, before you hire an assistant, it’s really important to get clear on

[00:37:05] where you want to spend the time that you save. Eventually, once the assistant is onboarded and trained, you know, how are you going to be opening up your schedule? What are you going to suddenly be able to spend time on that you haven’t been able to spend time on before? ’cause it’s certainly easy to hire an assistant and then just go doom scrolling for two hours, you know?

[00:37:28] So instead, if you’re like, no, I wanna actually. Meet people for coffee more or you know, off work earlier to spend more time with my family, or whatever it is that you’re going to do. Set that intention first and then be able to add in the thing that saves you time so that you have a plan for that time that you’ve saved.

[00:37:50] Kinsey: Totally, and I, and I will just say this, you know, personal experience here. I will admit as well that be careful with your deadlines as well too. I am. Very Enneagram seven shiny object, likes to do all the things. Oh my gosh. I have this, my mom makes fun of me. ’cause every time I call her, which is like every other day, I’m like, got a new idea, mom.

[00:38:12] She’s like, Kenzie. so when I first started using AI tools for authentic AI and feel good social, and now I have two sister brands, I’m like, oh, all the content, oh, all the courses, all the freebies, all the emails, and I. Have found myself now, you know, months into this thing, realizing that no kins, you need to slow down.

[00:38:34] Just because you’re using AI tools, just because you can, doesn’t mean that you don’t need that time to spend with your family. Doesn’t mean you don’t need that time to watercolor, to just sit outside, stare at a mountain for a little bit, you know, like all those things. and it’s easy also when you’re in the zone, the work zone, to get caught up into the go, go go mentality.

[00:38:55] And so I consciously, you know, like I have it written down on my notebook that sits on my desk every day, like slow down. Like remember to put like wiggle room into it, whatever you think the deadline is, add two weeks because you probably need that time to actually live your life still.

[00:39:12] Right.

[00:39:13] Sharon: Yeah, I was literally journaling about this last week of how,

[00:39:17] Track 1: you know, 

[00:39:18] Sharon: we need to build in time for reflection. We need to build in time for just reading or just exploring our curiosity and things. And that that’s how I wanna spend the time that I’m opening up by doing this. So, yeah, I have to be real careful about that too.

[00:39:32] So, Which one? Practical note, I did literally just last week create a new Google Doc for each of my businesses that’s just called Idea File, so that every time I have that new idea, I can just put it in the idea file and then I’ll check back on it. Because yeah, I come up with so many ideas every day, every that I have to be careful not to follow most of them.

[00:39:57] Kinsey: yeah. And they like take up room in your brain. Like that was just such a great little tangible easy tip, right? Like, and especially with chat GPTI was running into that when I first started using it too. Because, the way a lot of people use chat GT is like exactly what you said earlier.

[00:40:14] Can I have 10 ideas for a name for this knitting group? You know, like it gives you way more. Information and ideas than you could ever use immediately or probably ever. you run into this like kind of stressful feeling of, oh my gosh, I need to use this idea while I can, oh my gosh, I’m gonna forget this idea.

[00:40:35] And that like weighs on your brain and your like emotional health, you know? And so an idea bank is just such a great like little trick for. firstly holding onto those ideas that you may want to use in the future because you might like for sure, but also to release that stress of an anxiety of, oh my gosh, I’m gonna forget this.

[00:40:56] Or like, the feeling of rushing, you know, it’s such a great way, like put a pin in something and relieve the anxiety you might feel of not immediately acting on every freaking idea that chat throws your way.

[00:41:07] Sharon: Yeah, totally. I’ll give a shout out to Rachel Cook from the CEO Collective ’cause I’m pretty sure I got that idea from her.So, as we’re wrapping up here, is, is there anything I didn’t ask you about that you wanted to add?

[00:41:20] Kinsey: Oh man. I mean, I think that if you’re listening to this podcast. Guess you’re really curious about how can I use AI in a way that feels. Good to me. How can I use it for the good of the world and stuff? And I already chatted about this a little bit in this conversation, but I think the best thing we can do as like a society and a culture is to just continue being curious about it.

[00:41:42] It doesn’t mean that you have to be an AI expert, even though you know you’ll learn one thing about AI technology, all of a sudden everyone in your life will be like, oh, you’re an AI expert. Like am I? But you know, you don’t have to be that way. The best thing we can do is just continue being

[00:41:57] Gently curious about it, but also encouraging conversation around it. Like that’s my biggest thing that I want to encourage people and not just yourself. But encourage those around you to do the same. Right? So I use this example a lot, but my mom is, you know, an elementary school teacher and she, or she’s actually in the middle school, like a computer teacher and whatnot, and because I’ve been just yapping her ear off about all this ai. Stuff going back and forth with her. She is able to have conversations with her teachers and her students about AI technology that she wouldn’t have really even thought about before, you know? Or she would’ve like heard it and been like, what? Something new that I need to learn. Oh my goodness. But because I’ve been Having conversations with my mom about it, she’s able to have conversations with her people about it and all that different stuff and, and it just spreads like that, right? So it’s not just about ourselves being involved in conversations, but it’s just encouraging those around us, like our parents, like our friends who aren’t really tech savvy, to realize, yeah, this is happening.

[00:43:02] Here’s what I think. Like what do you think about it? Right?

[00:43:05] Sharon: That’s such great advice. Thank you for that. And of course they should go and listen to the Authentic AI podcast, and the Feel Good social podcast. 

[00:43:16] Brian AI: Thank you for joining us on this episode of AI for Helpers and Changemakers. For the show notes and more information about working with Sharon, visit bloomfacilitation. com. If you have a suggestion for who we should interview, email us at hello at bloomfacilitation. com. And finally, please share this episode with someone you think would find it interesting.

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